The design effectiveness awards are one of the most respected in the world. Judged by a prestigious panel of clients, and jointly submitted by agencies with their clients, entries are comprehensive and the judging process is rigorous. Getting through is an achievement in itself.
“We are incredibly proud to have won this award, our second for design effectiveness. It is a measure of the trust the Health Careers team at Health Education England had in our creative process. Thanks to their excellent monitoring we were able to demonstrate the significant difference the redesign made. Which, all in all, means that more young people can be confident in their use of the careers information and make decisions about their future.” Lisa Cromer, design director at Brand Ethos.
This is our second design effectiveness award. Our first one, back in 2017, was for our design strategy work with Brunel University London. You can see our entry here.