Brand Ethos helps spirited organisations describe what they do better, so they can do more
Welcome. A bit about us
We work with brands with big ideas and a commitment to making the world a better place.
We act with optimism, passion and humility. And we always guarantee a warm welcome.
Some things we’re not about. We’re not about jargon, over-promising, or recycled thinking.
We won’t say we can do something we can’t nor do work we don’t believe in.
And we will never budge in our commitment to inclusive, accessible design.
What we enjoy doingWe work with people and organisations who do something positive in the world. These are the things we enjoy doing to help them do that.
Strategy Getting you where you want to be
Design Design to get you noticed
And more What we do with our partners
What we value — our ethos
This is our ethos. Like us, it’s straightforward.
In everything we do, we strive to do three things. To be curious, to keep it simple and to be true.
If you share these values, let’s talk. We’d love to work with you.
We’re enthusiastically interested in our world, our clients’ and their customers’. Curiosity gets us to truth, however inconvenient. We never forget that assumption is the mother of all cock-ups.
Simplicity is our heart. Keeping it simple embraces accessibility and positivity. Yet, being simple isn’t simplistic. It’s hard work. We generate universal ideas founded on truths and insight, that are executed beautifully.
We all know honesty is the best policy and we’re a lot happier for it. So we seek truth out. To be true we’re open, transparent, joyful, fair and inclusive. Our collective approach means team-working comes naturally.
Keeping our process simple
Most projects or client relationships follow a process with a beginning, a middle and an end.
We don’t claim to having a silver bullet. It’s no more than common sense and hard work. We keep it simple. And we know it works. We start with positivity and an open mind. We use our imagination. We adapt and rethink depending on what we find. We deliver what works best.
Discovery of the great and the good, and the foul and the failing. But above all, we find out what people believe to be true, even if it’s not.
We use research imaginatively to see things differently so that you see the world through their eyes, in their shoes.
We ask how you would like to be overheard. If someone was talking about you, what would you like them to be saying? What images would you like in their head?
Our aim is to give meaning to your brand that is believable, achievable and relatable. Something that gets you talking so that it will get them talking, too.
This is where we make strategy real (life). Not humdrum, but full of possibility. Turning your brand idea into designs with longevity, using words with integrity. Together we’ll create distinctive experiences that people want to talk about.
And by people, we mean everyone, because we design habitually with accessibility and inclusivity in mind. You are an original. Why shouldn’t your brand be, too?
Who we are
Our clients put purpose before profit. For them, kindness is a competitive advantage. They love what they do, and we love helping them do more of it.
As a team we might be small but what we achieve in partnership with our clients makes a huge difference, here and across the world.
Peter MillsBrand strategist, ethos champion
Lisa CromerDesign director
Karen DavisonDesigner and illustrator
Carol GrantAssociate consultant
Karen RichesAssociate consultant
What they say
It’s a simply brilliant concept, with great execution. The feedback we’ve had has been overwhelmingly positive across all stakeholder groups. I am confident this will be transformative for Solar Energy UK and the hugely dynamic, growing industry we represent. It’s been a joy to work with Brand Ethos and I would certainly recommend their services.Chris Hewett Chief executive Solar Energy UK
Never before have I worked with an agency which is so strong at both strategy and execution. Brand Ethos didn't just 'get us', they helped us really hone and polish our proposition. They then gave expression to this through superb creative producing a brand that really sings our song. What's more, Peter and Lisa have been a delight to work with. Generous, patient and kind. I really can't recommend them enough.Sue Tibballs OBE Chief exective Sheila McKechnie Foundation
From one half-day session with the team, Peter found a way to really ‘get’ us and what we’re all about. Our entire communications, message, and look and feel were transformed and now truly reflects who we are as people and as a team. More importantly Brand Ethos has become part of our extended team and they now work alongside us, not for us.Tracy Fishwick OBE Founder, chief executive Transform Lives Company
More than just a design agency, Brand Ethos supported us to be brave with our research and we’re sure that means the resulting strong messaging and imagery will stand the test of time. Fab colleagues too and their values and approach match what we’re about in the NHS, so it was a great project from start to finish.Louise Grocott Communications manager Health Careers, Health Education England
It was an absolute pleasure working with the team at Brand Ethos to develop our brand and new website. The development process felt carefully considered and met our needs as a new small team with limited time and branding experience. They managed to take all of our different ideas and needs to create a unique brand which we are proud of. I would without a doubt recommend Brand Ethos.Emily Coatham London Plus Coordinator London Plus
Who we work with